Rebranding 2026

Our New Kind of Hose Technology.

The rebranding to Ocono is the result of a carefully initiated and strategically planned development process. This step was not a reaction to external pressure, but a clear decision to actively shape our future, highlight our strengths more effectively, and align our companies even more clearly under a single brand. With Ocono, we are creating a modern, future-proof base that combines our experience, our expertise and our commitment to supporting customers reliably, as partners and with clear solutions, now and in the future. 

Over the past few months, we have consistently further developed and reorganised our brand structure. The aim was to bring our companies even closer together under Ocono in future, in order to make our expertise, experience and product diversity more clearly visible and even more accessible to our customers. As part of this process, the company names have also been standardised: in future, all companies will carry the name Ocono, thereby making their affiliation clearly and consistently recognisable to the outside world.

How Ocono Creates Visibility

The name Ocono sums up what we stand for: connection, movement and a clear understanding of our core product. The two Os symbolise the start and end of the hose, whilst ‘con’ is derived from ‘connection’ and stands for connection. At the same time, the lower-case ‘o’ in the first letter refers to the transport of a wide variety of media through our hoses – whether solid, liquid, gas or dust-fine. Thus, the name already embodies the essential elements of what makes Ocono what it is.

Our brand identity also follows this concept of clarity, recognisability and technical precision. The colour palette, featuring Focus Petrol and Impulse Green, gives Ocono a distinctive, trustworthy and clear identity, whilst Tech Blue adds targeted accents and draws the eye to what is essential. This visual identity is complemented by the specially developed Ocono typeface, which, with its striking shapes, distinctive inner spaces and a slightly slanted design, stands for modernity, self-confidence and technology. 

A modular grid layout forms the design foundation of our communication. It creates clear areas, structures content and ensures a consistent overall look that can be flexibly developed further. The rounded corners give the layout an approachable feel and combine order, recognisability and design diversity within a clear system.