Editor’s note: This is the fourth in a series of Ocono.com’s predictions for 2009.
We don’t think it’s a bold prediction, and its one that we don’t make lightly, but we believe, in 2009, at least one of Oconomowoc’s local newspapers will close.
This makes us sad, but it’s going to be a hard year for the local media. Frankly, it’s been a hard ten years for the local media. Oconomowoc had the luxury in the early 2000’s of having two, full-time, full-staffed local newspapers fighting for the attention of the Oconomowoc people. It made for a more honest local government, a more informed electorate, and gave the people of Oconomowoc not one, but two representative sources of its collective culture.
However, by 2010, Oconomowoc will be lucky to have even one local paper. And, then, only if you count "produced somewhere in the same county" as "local."
This is not the fault of the good people who staffed the local papers, but as production costs climbed in the 2000’s and corporate leadership became more and more interested in producing an ‘easier to manage’ product than a good one, the papers became less and less relevant to the masses.
There is still room in Oconomowoc for a good newspaper. We won’t pretend Ocono.com is going to fill that niche. But we want to note that it’s a damn shame what’s happened to both the Oconomowoc Focus and Oconomowco Enterprise in recent years. It wasn’t the passion of the staff that failed to live up to the communities trust. It was corporate greed. You don’t run a newspaper for the money– something that just don’t make sense for a publicly held firm like the Focus’s parent company.
We wish the “Living Oconomowoc Focus” the best of luck with their online-hybrid strategy, and we wish the Oconomowoc Enterprise better luck in trying to be a local paper from afar– but we think both strategies are going to prove tough sells, and both may be too-little, too late for both publications.
We’re sad about this. We hope we’re wrong. But the writing has been on the wall for a long time for the local papers. The management in charge merrily doilteld away, doing what they’ve always done instead of adapting and improving themselves to avoid the impending doom.
(Disclosure: At least one writer for Ocono.com was formerly employed by the Oconomowoc Focus newspaper.) We wrap this series up tomorrow with a frank discussion of what 2009 means to the Ocono.com blog.